The football world is as much a business as it is a sport. The money and marketing side has been following an exponential increase since the game went professional. Nowadays, money rules the world. Financial takeovers and ridiculous sponsorship deals have led to clubs becoming world beaters, and critical assets to some of the biggest companies on the planet. My insight “Football kits will be
animated onto the wearer so they can rotate designs and the visible sponsor during the game to increase the revenue of the sport by 2040” was formulated from data collected to date, that provides evidence of a continual exponential rise in the money for main shirt sponsors in Europe's top 5 leagues.